Get Them to Click
Put the "Click here" button on a visible part of the web page - so that your website visitors can see it without scrolling. Anyway, the point of putting the button is to safe the users' time.
Put it in colors that are opposite (in the color palette) from the one most present on the web page, so that they notice it first and have it on top of their minds while they read the website.
Use your creativity and change your chat button according to different occasions like Christmas, New Year, your company's birthday, promotion of new product and other similar occasions. If you combine that with some discounts or promotions, you can create incentives for your customers to talk to your operators and you can get their data for further interactions.
Create fuss about it - write some offer they can't refuse near the "Chat" button (like: "Click here to tell us your opinion and win a car") and make them click the button. That way you can make a database from their data and interact with them in the future.
Put your chat button in e-mail messages you send. That way your customer can just talk to your operators instantly, instead of replying your e-mail.
Organize happy-hours - some time intervals in which you add value to your product, special discounts or send gifts to the first one that talks to an operator.
Give personalized advice - if your product adapts according to customers needs, than you can offer to help in their decision process. Near your products on the website, you can put your chat button and help them save time and make the right choice.
No limits - consider your branding, and have a brainstorming session to come up with new ideas for getting visitors to click on the chat button.
Wish you a success.
Dijana Dimitrovska is Marketing Strategist at iDevelop, on-demand solutions provider. If you want to improve your customer service for your website visitors, visit www.activereception.com and find out more about this on-demand live chat support software.
Article Source: ArticlesBase.com - Get Them to Click